Discover somewhere new in Wisconsin.
Wisconsin cheese assortment and cheese curds
Welcome to Cheese Country

Wisconsin
Cheese.

Fresh curds. Aged cheddar. Artisan wheels. Roadside cheese shops. In Wisconsin, cheese isn't something you simply put on a plate. It's something worth building a trip around.

Cheese Curds Cheese to Try Cheese Country Cheese Road Trip Cheese Shops Eat & Drink
The dairy state

Take Cheese Seriously.

Wisconsin's cheese culture stretches from large cheesemakers to small creameries, specialty shops, farm-country stops and restaurant menus loaded with local favorites.

For travelers, that means cheese can become part of the itinerary. Stop for fresh curds, explore a cheese shop, try something aged, then take the back roads to the next town.

Curds Fresh is the goal
Cheddar A Wisconsin classic
Road Trip Bring a cooler
Start tasting

Three Ways Into Wisconsin Cheese

Start with curds, move into artisan cheese and leave room in the cooler.

Fresh Wisconsin cheese curds
The Wisconsin essential

Find Fresh Cheese Curds.

Cheese curds are young pieces of cheese separated from the whey during cheesemaking. When they're especially fresh, they can have the famous squeak Wisconsin cheese fans look for.

Eat them fresh from the bag or order them battered and fried. Trying both is a perfectly reasonable Wisconsin travel plan.

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Fill the cheese board

Wisconsin Cheese to Try

Use these as a starting point rather than the end of the shopping list.

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Start Here

Cheese Curds

Fresh curds are one of the most recognizable Wisconsin cheese experiences.

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Classic

Cheddar

Try younger cheddar, then compare it with sharper versions aged for years.

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Wisconsin Original

Colby

Colby originated in Wisconsin and remains part of the state's cheesemaking story.

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Bold

Blue Cheese

Rich and distinctive blue varieties show another side of Wisconsin cheesemaking.

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Mild + Creamy

Brick Cheese

Another cheese with Wisconsin roots and a history tied to the state's dairy industry.

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Alpine Style

Swiss-Style Cheese

Wisconsin's Swiss cheesemaking heritage remains part of the state's cheese culture.

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Something Different

Specialty Cheese

Look for flavored, smoked, washed-rind and small-batch varieties while exploring.

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Build a Box

Sampler Packs

Can't decide? A mixed selection is an easy way to turn the trip into a tasting.

Don't just buy it

Make Cheese Part of the Trip

Wisconsin cheese works surprisingly well as a reason to get off the interstate.

Stop #1

Visit a Cheese Shop

Browse the coolers, ask what's local and find something you wouldn't normally buy at home.

Stop #2

Find Fresh Curds

Check local cheese shops and creameries for fresh curds during your trip.

Stop #3

Try Fried Curds

Restaurants, taverns and supper clubs put their own spin on one of Wisconsin's favorite appetizers.

Stop #4

Taste Something Aged

Compare fresh cheese with a mature cheddar or another longer-aged variety.

Stop #5

Take the Back Roads

Cheese country is a good excuse to trade the fastest route for Wisconsin farm roads and small towns.

Stop #6

Fill the Cooler

The most practical piece of Wisconsin cheese-trip equipment may be sitting in your trunk.

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Where to Build a Wisconsin Cheese Trip

Different parts of Wisconsin offer different combinations of cheese, scenery and things to do.

Wisconsin cheese shop filled with local cheese
Bring the cooler

Build a Wisconsin Cheese Road Trip.

Pick a region, find a few cheese shops or creameries and connect them with small towns, local restaurants and scenic roads. You don't need twenty stops. A few good ones and somewhere interesting for lunch can make the whole day.

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Keep eating

Pair Cheese With More Wisconsin

Cheese doesn't have to travel alone.

Before the cheese shop

Put a Cooler in the Car.

If you're planning to buy cheese during a longer road trip, bring an insulated cooler and ice packs. Check storage instructions for anything you purchase and keep perishable food appropriately chilled.

✓ Insulated Cooler
✓ Ice Packs
✓ Fresh Cheese Curds
✓ Aged Cheddar
✓ Something New
✓ Local Specialty
✓ Crackers for Later
✓ Room for More
Cheese questions

Before You Hit Cheese Country

What cheese is Wisconsin known for?

Wisconsin produces a wide range of cheeses, with cheddar, cheese curds, Colby, brick, Swiss-style cheeses, blue cheese and many artisan varieties among the names travelers may encounter.

What are Wisconsin cheese curds?

Curds are young pieces of cheese formed during the cheesemaking process. Very fresh curds are especially prized and may produce the characteristic squeak when eaten.

Did Colby cheese originate in Wisconsin?

Yes. Colby cheese traces its origin to Colby, Wisconsin, where Joseph Steinwand developed the style in the late nineteenth century.

Can you take a cheese road trip through Wisconsin?

Yes. Cheese shops, creameries and food destinations can be combined with small towns, scenic drives and other Wisconsin attractions to create a day trip or weekend itinerary.

Are cheese curds better fresh or fried?

They're two different experiences. Fresh curds highlight the cheese itself, while fried curds turn them into a warm, crispy Wisconsin appetizer. Trying both solves the problem.

Should I bring a cooler when buying Wisconsin cheese?

A cooler is useful when traveling with cheese or other perishable foods. Follow the storage guidance provided with the products you purchase.

Still hungry?

Keep Eating Your Way Through Wisconsin.

Fish fry, supper clubs and Wisconsin road trips are waiting.

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